A strong commitment to creativity lies at the core of the Inventive Entertainment philosophy. To this end, Inventive Entertainment chooses projects that are based on visually and artistically demanding stories.

The imagination and professionalism of the IE Creative Team guarantees the quality visual realisation of every project. A comprehensive development path is followed for each project, from development through to distribution.

The Inventive Entertainment Creative Team begins with the selection of a project and the assignment of scriptwriters. In preparation for shooting IE recruits artists locally and nationally with the wide-ranging skills needed to provide innovative costumes, weapons, sets, props and vehicles.

IE’s complement of drafts-people, sketch artists, digital designers and painters create a set of key-frames, storyboards and construction drawings. These provide the basis for each project’s story pre-visualisation and production bible. Casting consultants then work with agents to ensure that the right cast are chosen as we move into rehearsals and the production stage.

The pre-visualisation process ensures that every member of cast and crew understands the creative vision of the project in addition to facilitating risk mitigation.

At this pre-production stage, firearms specialists, martial arts choreographers, wirework riggers and stunt people work out every move of the action.

Although the Location Team is instrumental in IE’s production stage, the Creative Team remains on board throughout the shooting process to oversee the artistic development of the project.

The Creative Team moves with the project as it shifts into the hands of Inventive Entertainment’s post-production geniuses. From here, editors, foley artists, sound designers, musicians and mixers work with the pre-visualisation and shooting results to produce steadily more refined cuts.

Meanwhile, Computer Generated Imagery (CGI) is developed by IE’s digital artists under the constant supervision of the Creative Team and fed into the mix. Post-production supervisors report to the Business Team to ensure the adherence to project governance standards following IE’s integrated approach to the creative endeavour.